How this district’s newsletter went from bust to boom
We’ve heard from a lot of districts that using email to better communicate with the community is a priority, but they just don’t know where to get started. How do you find email..
3 Districts Getting Community Engagement Right
As a special district, how do you combat the often-heard sentiment, "They just don’t do that much..."? While your district may not be directly competing with anyone, keeping your..
Learning From Florida's Bid to Dissolve Conservation Districts
Late last year, a bill was filed in the Florida Legislature to dissolve all of the state's 58 Soil and Water Conservation Districts.
Stunning free images hand selected for special district websites
Images are arguably the most powerful part of your special district website. Your audience is naturally drawn to view them first, and when done right, they leave a lasting..
Small but mighty fire district excels at community engagement
Jackie Vaughn has been serving the Lockwood Fire Protection District, in the tiny town of Volcano, California, for more than 20 years.
Polk County Fire #1 combines guerrilla marketing with online tools
One of our favorite customers (ok, you’re all our faves, of course) reached out with an amazing guerrilla marketing story: Fire chief Ben Stange of Polk County Fire #1 decided to..
What's a billboard got to do with it?
I know, I know … the majority of special districts aren’t spending money on billboard advertising. So why am I writing about billboards? Our online attention span is now hovering..
Importance of getting the positive attention your district deserves
[This is the first of a series of posts on the subject.] We often speak with folks at special districts who feel that “promoting” the district (whether via a website, social..