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Streamline Blog

All things special district and technology related

Polk County Fire #1 combines guerrilla marketing with online tools

on May 18, 2020 By | Sloane Dell'Orto | 0 Comments | Marketing Crisis communication
One of our favorite customers (ok, you’re all our faves, of course) reached out with an amazing guerrilla marketing story: Fire chief Ben Stange of Polk County Fire #1 decided to purchase a few hundred yard signs for his community that read, “Stay Home. Save Lives.” He knew this was a chance for his department to stay visible and connect with the community during a time when people were feeling really isolated. But how to distribute them during Oregon’s stay at home order?
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What's a billboard got to do with it?

on October 28, 2019 By | Sloane Dell'Orto | 0 Comments | Website best practices Marketing
I know, I know … the majority of special districts aren’t spending money on billboard advertising. So why am I writing about billboards? Our online attention span is now hovering around 6 to 8 seconds, and that just happens to be the amount of time a driver has to process the information on a billboard while driving down the freeway. People have been studying the effectiveness of billboard advertising for much longer than the internet has been around - so if you’re trying to get the attention your district deserves, these takeaways can be really helpful.
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The importance of getting the positive attention your district deserves

on October 7, 2019 By | Sloane Dell'Orto | 0 Comments | Website best practices Marketing
[This is the first of a series of posts on the subject.] We often speak with folks at special districts who feel that “promoting” the district (whether via a website, social media, or other means) is unnecessary because - and this is a direct quote: “We aren’t competing with anyone.” Nothing could be further from the truth! Educating the public about the important work your district does is vital for a number of reasons.
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