We get so many questions about the new California special district website requirements going into effect Jan. 2020 that I thought a blog post was in order. Hopefully this helps make sense of the legal requirements on the horizon!Read More
If you've made it this far through the modules, you're obviously putting some effort into your district's website. Wouldn't it be nice to know how much that effort is paying off? This module is a brief introduction on how to use Google Analytics to track visitors' behavior on your website so that you can learn what's popular, and where you should focus time going forward. This content is excerpted from a longer talk and full length webinar.Read More
This module will explain the requirements of Section 508 (which align with the Website Content Accessibility Guidelines - or WCAG - as of Jan. 2018) that apply to website accessibility for visitors with disabilities, and share testing resources you can use to check your site. This introductory content is excerpted from a longer talk and full length webinar we've hosted.Read More
In this module we give an overview of social media platforms (including what age groups are using which) and provide tips for leveraging social media to benefit your special district and engage your communities. We also discuss the potential pitfalls for special districts and give examples of some social media "fails" and policies you may want to put into place before diving in. This content is excerpted from a longer talk we've given at various special district conferences.
It doesn’t make sense to bother writing content if no one ever reads it. In this module we’ll go over some guidelines that will ensure your content is found, including how to make searchable PDFs, and explain why it's a bad idea to bury the "pay your bill" information on the Finance Department page. This content was pulled from a longer presentation on Writing for the Web.
This module will provide a lot of practical advice on how to write effective content for your website. As our online attention spans get shorter, being able to write in a way that people will pay attention to becomes even more important. This is particularly important for special districts, who often use their websites to convey critical information to their constituents. This content is a briefer version of the full talk we give at various special district association conferences.
If you're considering using video to stream meetings or promote your district, this module can help! We discuss some of the things to consider (like closed captioning for accessibility), and various options that are available. This brief overview was pulled from our longer talk titled Writing for the Web.
This module introduces a lot of great information about website imagery: where to find fantastic stock photography and icons for free, how to use Google image search to find images you can reuse without copyright issues, when to use images vs. icons, and more. We also touch on the importance of making sure your images are tagged properly for accessibility. Lastly, we cover the reason you shouldn't use graphical images of text (like flyers) - at least, not unless you also add the content as text, too.
Websites matter, and in this module we spend some time explaining why they are even more important for special districts than for many other organizations. Special districts are doing important work, and a website can help you educate and connect with your communities - and it can also make sure that your voice is part of the conversation if any controversy arises, a rate increase is needed, etc. We also provide an overview of what each upcoming module will cover.Read More
A bill that requires all independent special districts in California to have a website was signed into law by Governor Brown this month. State Sen. Mike McGuire’s SB 929 – the Special Districts Transparency Act – requires every independent special district in California to create and consistently maintain a website with specific and detailed information including meeting agendas, clear information on the district’s budget and expenditures, compensation reports, information on how to contact representatives of the district, and more.Read More