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How this district’s newsletter went from bust to boom

Posted by Annelise Spargo | June 9, 2022

We’ve heard from a lot of districts that using email to better communicate with the community is a priority, but they just don’t know where to get started. How do you find email addresses and what do you include in the email?

So we talked to one of the best, Stephanie Arevalo-Rodriguez, the Business Operations Manager at Peninsula Healthcare District. When she took over communications, the district was still sending newsletters by paper mail and had only 50 email addresses in its system. Now, they have 2,000 subscribers, and an average email open rate of 47% - talk about impressive!

 

Whether your district is just getting started with email, or you want to brush up on some best practices, take a look at the Learn From the Best: Enhancing Email interview series.

 

1. The first step in any project is to prepare! To get started with email, you’ll first need to gather email addresses and subscribers. 

 

See how Stephanie grew her email subscriber list from 50 to 2,000 

HubSpot Video

 

2. To make sure you are getting the right info to the right people, step 2 is organizing subscribers into categories, or “buckets.”

 

See how Stephanie breaks up her subscriber list into categories 

HubSpot Video

 

3. Okay, you’ve got your subscribers and they’re organized into buckets. Now, what should you include in the emails? 

 

See Stephanie's content tips and check out an example of her most recent newsletter 

HubSpot Video

 

4. Your email is sent, hooray! So how do you know if it worked? And what are some easy elements to test to increase email performance?

 

See how Stephanie used tests to increase email open rates from 20% to 47% 

HubSpot Video

 

If you would like to see the full, unedited interview with Stephanie, send us a message!

 

Topics: Marketing

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